My Fall 2015 Reading List


There's nothing like a 60-degree Sunday morning that makes you want to curl up in your comforter with a cup of green tea and that book you've been wanting to read. Above are a couple of the top contenders on my "to-read" shelf on Good Reads.

1. Station Eleven by Emily St. John Mandel; Been wanting to read this for months. Finally picked up a copy from the library! 

2. The Blind Assassin by Margaret Atwood; I started this book back in January. I think it's time I finish this bad girl.

3. Everything I Never Told You by Celest Ng; Comes highly recommended from well-read friends. Really excited to give this a go.

4. The Crossroads of Should and Must by Elle Luna; Got this book a few months back while working on the 100 Days Project and looking forward to finally giving it the attention it deserves.

5. This is How You Lose Her by Junot Diaz; With a title like that, this book seems like a total tearjerker. Win.

Hoping to get through all of them before Winter comes... 

While I pretend there's such a thing as seasons in San Francisco, what are some books on your Fall reading list? Any recommendations?

100 Days of Fonts

100 Days of Fonts - Do-Hee Kim

A few weeks ago, I completed the journey that was 100 Days of Fonts on which every single day for a period of time spanning over 3 months, I designed and coded a unique typographic design using Google Fonts and good ol' CSS. The project was my take on the 100 Day Project originally conceived by Michael Beirut for the Yale MFA program, recently popularized by Elle Luna and The Great Discontent. 

It's been challenging for me to sum up a reflection on this experience, which is why I've put off trying to write something coherent, but it's time to take advantage of this vacation I'm currently on and give it a go in the form of a faux Q&A. 

"Why did you decide to do this?" 

I had been thirsty for a side project. Working as an in-house creative can feel... stifling at times, so I was looking for an opportunity to try something new. I thrive within rules and constraints, so I thought the 100 Days Project was the right combination of freedom and restrictions to motivate me.

As to why I chose specifically to work with Google Fonts - Google has some beautiful free web fonts that are easy to use. The problem is the presentation, in that the Google Fonts website does a poor job in showcasing the personality and potential of each typeface, so I found myself searching for things like "best google font combinations" on pinterest and beyond. Inspired by resources like Aesop Fables + Google Fonts and CSS Colours, I decided to see what was possible Google Fonts as a personal challenge. 

Most importantly, the domain was available, so I really had no excuse. 

"What tools did you use?" 

Primary tools: Sublime Text, Github, Terminal, Google Fonts, and pen & paper. 
Secondary tools: Pinterest for late-night inspiration and Photoshop for quick "sketches" before the code.

"What was the hardest thing?"

Coming up with the content to "design" day after day. The project has taught me that I'm a designer who firmly believes in the importance of content before design. To echo the thoughts of Jeffrey Zeldman: 

“Content precedes design. Design in the absence of content is not design, it’s decoration.”

"How do you feel now that it's over?"

Relieved. I'm going to be honest and say there were many days that I regretted taking on the challenge at all. After a long day at work, the last thing I wanted to do was get back on the computer and spend time coming up with something "original." 

Having said that, I'm 100% happy that I started and completed my 100 Days Project as I set out to. I feel proud and confident in a way I haven't felt in a while. 

I'm also finding myself a little bored without something I must do every night, so, stay tuned for more personal projects.

"What did you learn?" 

  • The creative community is incredibly supportive. I've been blown away by the encouragement and feedback I've received from fellow creatives (from friends to strangers) while working on this project. The project has been featured on sites like,, Design Taxi, as well as trending on Reddit and more. (As Josh says, "This is the most famous I've ever been!"). I feel lucky to have fallen into this field.
  • Personal projects help you grow in ways that your 9-5 does/can not. If you're considering starting one, do it, and find some way to stay accountable to your goals. 
  • Absolute positioning can be your best friend or your worst enemy.
  • Terminal is amazing.

I also learned a lot of things about myself as a person and designer as well as about those close to me who have been part of the 100 Days journey, which I won't go into here.

But, a huge thank you to those who followed and supported the 100 Days of Fonts journey. Maybe it's not quite over yet ;)  

Stay tuned.


On Inspiration & Discipline


An professor of mine in college once told me that my greatest asset as an artist was my discipline; that I could do anything I wanted because I was disciplined. 

At the time, I was dissatisfied with what she saw as my strength. I wanted to be told I was "creative", "passionate", or "imaginative" -- the words that people associate with artists. I saw the raw talent I thought I lacked in my classmates and questioned whether a creative career was for me at all.

I seriously entertained the idea of law school or grad programs in History. Hell, I even went through corporate recruiting (this blog could have been about my life as an i-banker!). But something kept me from calling quits on this whole "art thing."


Years later, my professor's remark remains with me.

Working full-time as an in-house designer, I sometimes can't help but feel stuck, uninspired -- stifled under the pressure I put on myself to put out great work day after day. There are times when I want to crawl under the covers, tell the world my creative juices have dried up, and call it a day. 

But instead I make myself show up, try to do the work, and trust that the process of doing the work will lead to a breakthrough. The breakthrough might take time, and be so small that nobody else notices, but I notice, and I understand what my professor was trying to tell me all those years ago.

My discipline has yet to fail me. 


So, when friends ask me how to fight a creative funk, all I've got as far as advice goes is to start doing the work and believe that the process will take you to the next step. I wish I had some secret, a list of "10 Things to Do when You're in a Creative Rut", something better than just "do it," but that's the only thing that's worked for me 

So I want to ask all you creatives out there: What do you do when you find yourself in a rut or feeling uninspired? What works for you? Any advice you have to share?

Hello, World. Let's try this again.

Here's the thing. I suck at the Internet.

I don't have a cool internet persona or twitter friends. I personally know the majority of my instagram followers. And if you know me, you know I don't know a lot people.

You would think, given the above, that I would have nothing to fear in terms of losing internet currency. But that hasn't stopped me from being afraid.

Time and time again, I've started a blog or wanted to start a blog, and soon abandoned the effort because I was afraid that I couldn't live up to the expectations for a "designer's blog." I've shied away from blogging because of the pressure to create and maintain a coherent "personal brand". 

What's changed to encourage me to start blogging? Not much really. The fears are very much still there. I've just decided it's time to no longer allow them to stop me.

So, I'm going to try this blogging thing again. I can't promise you beautifully curated posts or life-changing advice, just a window into my life and thoughts for the curious.

If you're curious, stay tuned. Because, without you, I'd just be a crazy lady talking to herself.