Hi, I’m Do-Hee, a designer based in San Francisco. I’m the co-founder of Shoppe Theory, a design studio where I spend most of my time crafting delightful digital experiences. I have a thing for color, typography, and corndogs.


I bring my critical thinking skills and eye for detail to create compelling websites, products, and experiences.

In an ideal world, I'd have a case study written up for each project. But I know if I waited to update this site until I've completed the write-ups, it'd be another 4(0) years. So below are snapshots of select projects to give you a taste. Want to see more? See more client work at Shoppe Theory and my personal work on Instagram.

Real talk
Visual design
UX design, web design
Ten Little
art direction, ux design, web design
stay home stickers
visual design, product development
Muli (concept)
creative direction, web design
open source font resource
visual design
hummingbird straws
art direction, ux design, web design
revival rugs
brand identity, ux design, web design


I created this section with the hope that one day, I’ll get my act together and start writing regularly. Until then, this blank space will haunt me.


Want to work together? I value transparency, integrity, and labors of love. Feel the same? I’d love to hear from you!

What I do

Web Design
UI/UX Design
Product Design
Creative Direction
Visual Design
E-comm Consulting
Speaking Gigs


Adobe Live
Rising Tide
Creative Lady Collective
Design Taxi
Designer News
Admire The Web